E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. A successful e-commerce marketing team needs to have expertise in search engine optimization, pay-per-click marketing, social media marketing, and display advertising to reach the top of search results.
Digi Stroma Services
SEARCH ENGINE OPTIMIZATION
We can help supercharge your SEO initiatives and plan or execute ecommerce SEO campaigns that deliver high ROI.
PAY PER CLICK MANAGEMENT
Bring qualified, targeted shoppers to your eCommerce store with a custom PPC strategy built specifically for your store.
SOCIAL MEDIA OPTIMIZATION
Our social media optimization services include various large social media networks like Facebook, Twitter, LinkedIn, Google+ etc.
Search engine optimization
Search engine optimization, better known as SEO, is one of the most critical parts of e-commerce marketing. It is based on special algorithms that analyze the instances of specific keywords on your website. Because users navigate the Internet through search engines like Google, these results play a large role in the success of your website. A good SEO campaign can position your e-commerce website to rise to the top of the Google rankings.
Pay-per-click advertising operates similarly to SEO since it is based on keywords. However, whereas search engine optimization works organically (meaning that a marketing firm doesn’t have to pay for it), PPC results are the results that show up in yellow boxes on Google.
Social media marketing
Social media marketing can be very important to e-commerce websites. By creating an effective Facebook business page and enticing potential customers to ‘like’ your page with exclusive offers and discounts, you will not only gain immeasurable word-of-mouth advertising through the network but will establish yourself as a trustworthy, reputable Internet business.
Display advertising can be intimidating to smaller Internet retailers, but it has been found to be very worthwhile. By buying small banner ads on related blogs, message boards, and other websites, you can showcase your business in front of people who wouldn’t have found it otherwise.