What is Digital Marketing?

Marketing is all about reaching the maximum number of people. While coming to Digital marketing (DM), it is about reaching them through the internet or any electronic media. 

Now the question is, why internet marketing or digital marketing or Online markeitng? For that question to be answered you need to know some Analytics of internet usage.

Do you know that the percentage of internet users is increasing every year?

According to research, the total percentage of internet users is increased by 3% worldwide in 2018.

What is digital marketing

While internet users in India have been increased to 6.7% from 2017 to 2018. Back in 2017, the percentage of internet users in India is 33.3% and in 2018 it reached 40%.

The number of Internet users is being increased day by day and most of them are engaged in the internet through social media. And also the number of people who are shopping through the internet is also being increased every year.

Hence it is a good thing to capture these people from the internet through digital marketing.

If you are not into online marketing still, it is now the right time to set your career as a digital marketer by following this guide.


Benefits of Digital Marketing

The benefits of digital marketing then other marketing are

  • It is easy to find the right audience for your business through the internet.
  • Online marketing is suitable for any kind of business.
  • To the users’ point of view, there will be a good number of choices that he can choose from your products. This makes your user never leave your digital store without purchasing. 
  • The great thing in digital marketing is that, once the user reaches the products, you can make him your long-lasting customer by saving their credentials like mail ids and informing them through these credentials about your new products.  


Some examples of Digital Marketing

Digital marketing is like a vast ocean, where you will find different strategies and tactics that you can follow. 

Even though there are lots of streams in digital marketing, here are a few examples of digital marketing where you can standby and make a passive income.


1. Social Media Marketing (SMM)

If you are good at social media you can master this key of social marketing and attract a lot of users. As we have discussed the number of internet users increases, so are social media users increasing every year. 

There are a lot of people spending their time online, learning new things in social media and engaging themselves in social media activities.

Then it is the right choice for you to start your digital marketing through social media. 

You can create different marketing campaigns in social media like Facebook, Instagram or Twitter.

By this, you can reach targeted people and make them your customers to purchase your products. You can check the Social media marketing services for more details.



2. Website marketing

Website marketing is the best strategy for you if you are good at creating and running a website. It is simply like creating a decent Store online. 

In the website marketing, you will create an online store and place all the products that you need to sell in that. 

It is a very powerful choice for any digital marketer because it would increase the popularity of the brand.

When you create a website for your products, people remember the brand and the website which is promoting the products and your products will become more popular.

If you are interested, you can join any Digital marketing course and start your career in this field.


3. Email or SMS marketing

This email or SMS marketing is somewhat different from website marketing and social media marketing.

In the website marketing or social media marketing, you target a specific set of people.

But while coming to email or SMS marketing you will target the specific user. 

In Email marketing, you need to build an email list that can be used to send emails about your products to the users. 

The users will respond to your emails through email links. This way you can reach the targeted people and you can also avoid the unusual traffic that you get without any leads generated.

On the other hand in SMS marketing, you will collect the list of mobile numbers through which you can send SMSs for your marketing.



4. Affiliate marketing

Even if you have the best skills in the above-shown email marketing, social media marketing or the website marketing, and if you do not have your own product to sell, you will have nothing. 

Here is where this affiliate marketing emerges. 

If you are new to the digital marketing world, you can start with affiliate marketing. Affiliate marketing is simply selling other peoples products and getting a share from their income.

Many professional brands like hosting companies to the online stores offer you affiliate marketing that you can simply register and start sharing their products in your strategies.

You will get a unique affiliate link with which you can promote these products. For every product that is purchased through this unique link, you will be rewarded with the affiliate payment.



5. Content marketing

Content marketing is ultimately the best for any digital marketing. Generally, people search for content on the internet rather than the products. In content marketing, you will create content which will reach the users.

This content can be shared through social media or email marketing or SEO strategies. Using this content you can reach the potential customers to market your product. 

You can use affiliate marketing in the content. When your content reaches the user, the user will be automatically attracted to your product which is related to that content.


Digital Marketing Software

When you are full ahead of digital marketing, you need to learn about some digital marketing software that you need to rely on your long run.

This Digital Marketing software will help you in reducing your efforts in finding many strategies.

here is the list of some useful Digital Marketing software for you.

1. MailChimp

As we have discussed the email marketing is one of the best strategies in digital marketing.

Once you have created the list of emails, the big question is how you need to send a bulk of emails for this list. 

In this situation, MailChimp will help you the most. The MailChimp is the most used email Marketing software by most of the digital marketers.

With readymade templates, you can send your mails to the list within a single click using the MailChimp. 

2. Google analytics

Google Analytics is the best tool to have an eye on your audience for your webpages.

You can track all the activities of users on your web pages using this Google Analytics. 

You can simply log in to your Gmail and use Analytics tool by giving your website credentials.

You can also integrate the Google Analytics plugins in your websites for fast optimization.

3. GSuite

GSuite will be very useful for your digital marketing. Many tools like Word, Excel, Outlook and many more can be replaced with GSuite.

With the option of drive facilities in the GSuite, you can also have your data wherever you go with a single email id and password. 


Keyword research is very important in digital marketing.

For any product you want to to use digital marketing strategies on, you need to do some keyword research on that product for better and matching keywords. 

The AHREFS will help you do this keyword research very easily and efficiently. 

5. Grammarly

Even if you have the best strategies in digital marketing, people may not keep interested if there are grammar errors in the content you have created. 

So to avoid these grammatical errors I recommend you to use the Grammarly tool which will be helpful in resolving the grammar issues.


Hurdles in Digital marketing

Digital marketing is the best thing you can start working on right now. There will be lots of benefits in using digital marketing. 

But it is not always that simple as eating a banana. You need to take a lot of struggles to master in digital marketing. 

The most important thing is that you need to understand that you cannot master every single aspect of digital marketing.

And it is also important for you to know that the strategies followed by other professional digital marketers may not work well for you.

You need to create your own strategy by learning many things. The key to doing awesome things in digital marketing is learning new things every day.



If you are not into digital marketing, I recommend you to start digital marketing right away.

Rather than in general marketing you will see faster results in digital marketing due to the feasibility of many tools that you can use in digital marketing.

And one thing is that you need not even have a big budget to start digital marketing. The fact is that it depends on the strategy you choose. 

If you choose social media, video marketing or SEO for digital marketing you need not spend much on it. A simple web hosting and a domain will do it enough.

Now that you are ready to start digital marketing, choose the best place online where you can find people to be attracted. For example, I chose Facebook groups as the best place for my audience.

Now start promoting your products or affiliate products in a pleasing way to the audience. By this, your sales will be increased which will make you withstand in the digital marketing world.

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